Crisis Communication in Action: Strategies, Tactics & Best Practices

Steve Linders is a strategic communications consultant who specializes in media relations, crisis communications, and public relations. Over the past 25 years, he’s dedicated his career to helping many of Minnesota's most venerable public organizations tell their stories, protect their reputations, and build trust with the communities they serve. Steve began his public relations career in book publishing but quickly pivoted to public service. Since then, he’s led public relations, crisis communications, and marketing-communications for the University of Minnesota, Saint Paul Public Schools, Allina Health, Mitchell-Hamline School of Law, and the Saint Paul Police Department. With a deep appreciation for those who dedicate their lives to the service of others, Steve has helped these organizations share their success stories, build community consensus and support, and navigate crises large and small. Thanks to a combination of extraordinary mentors and organizations that trusted him with their reputations, Steve has developed a wealth of hard-earned, practical wisdom that he shares with other public information officers. He currently works with the Minnesota Bureau of Criminal Apprehension to train chief law enforcement officers and public information officers, and has provided training for the Minnesota County Attorneys Association, the Council of Great City Schools, the League of Minnesota Cities, and the City of St. Paul’s Professional Development Institute. In his spare time, Steve enjoys reading and spending time with his family.